Joy in every box, smile in every find.

Cute.
Curated.
Collectible.

Kawaii is more than a style — it’s a feeling. From blind boxes and plush to designer figures, our collection is handpicked for collectors who love fun, color, and good vibes.

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What’s trending

Small joys. Big smiles.

Our collectibles rotate often — each drop brings new surprises. Whether you’re after Sanrio, Sonny Angel, or mystery blind boxes, you’ll find something to brighten your day.

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Plush: Sanrio Cinnamoroll Yellow Cat Costume
£15.99
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POKEMON CENTER JAPAN - FUDEBAKO FLOWER DOUBLE SIDED PENCIL CASE
£32.00
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Moomin Lip Balm tins Apple
£3.00
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Moomin Lip Balm tins Strawberry
£3.00
Quick buy
Moomin Lip Balm tins Orange
£3.00
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Halloween Kawaii Kuties Selection Dog Vampire
£13.99
Quick buy
Halloween Kawaii Kuties Selection Dino Devil
£13.99
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Halloween Kawaii Kuties Selection Turtle Frankenstein’s Monster
£13.99
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Plush: Keel Toys Halloween Bats 3 to collect Black and Grey Bat
£7.99
Sold out
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Plush: Keel Toys Halloween Bats 3 to collect Purple Skeleton Bat
£7.99
Sold out
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Plush: Keel Toys Halloween Bats 3 to collect Pumpkin Bat
£7.99
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Plush: Keel Toys Food BOBBALLS Doughnut 8cm
£2.99
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Plush: Sanrio Kuromi Blue
£15.99
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PLUSH: Keel Toys Plant Bobballs 30cm Plant Succulent
£12.99
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PLUSH: Keel Toys Keeleco 18cm Cream Shaggy Cow
£10.99
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PLUSH: Keel Toys Signature Husky Puppy. Forever Puppies
£9.99
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PLUSH: Keel Toys Snackies 18cm Doughnut
£6.99
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PLUSH: Keel Toys Snackies 18cm Shrimp
£6.99
Sold out
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PLUSH: Keel Toys Snackies 12cm Cupcake with a Candle
£4.99
Quick buy
PLUSH: Kirby: Club Mochi-Mochi Warp Star Kirby (Junior)
£14.99

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Gifting made easy

Share the joy

Perfect for birthdays, surprises, or just because — our kawaii picks make gifting simple and fun. We’ll even gift-wrap in-store, free for Vault members.

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Don’t blink.

Rare finds land here first

We partner with premium suppliers and artists to bring you exclusive pieces and limited runs. Join the Vault for first access to new drops before they sell out.

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